Stickiness Scorecard

Churn isn’t bad luck. It’s eight decisions.

Score yourself 0–10 on each lever. The short spokes are your cheapest wins.

Score each lever

Consumption — do they use it?—

Collateral — do you hold something of theirs?—

Cost of switching — is leaving painful?—

Choice — is there anywhere else to go?—

Control of money flow — how visible is the charge?—

Cause — do they believe in it?—

Community — would they lose people?—

Contracts — did they commit to a term?—

Your shape

Total score

—

Weakest lever

—

Your stickiness shape

—

The eight levers

Churn feels like something that happens to a business. It is really eight decisions that were either made or never got made — and the ones scoring zero are usually the cheapest to move, because there is no existing investment to protect.

Consumption & Collateral

Do they actually use the thing? And do you hold something of theirs — data, history, assets — that they would lose by leaving?

Cost of switching

How much work is it to move away? Migration effort, retraining and re-setup all buy you time you did not have to earn.

Choice

If there are ten identical alternatives, price becomes the only lever. Being genuinely hard to replace is a retention strategy.

Control of money flow

A charge nobody sees is a charge nobody cancels. Invoices that land on a desk every month invite a decision.

Cause & Community

People stay for things they believe in and people they would miss. Both are slow to build and very hard for a competitor to copy.

Contracts

The bluntest lever, and the one most owners reach for first. It works, but it never fixes the reason someone wanted to leave.