Stickiness Scorecard

Churn isn’t bad luck — it’s eight decisions

Score yourself 0–10 on each lever — the short spokes are your cheapest wins

Score each lever

Consumption — do they use it?—

Collateral — do you hold something of theirs?—

Cost of switching — is leaving painful?—

Choice — is there anywhere else to go?—

Control of money flow — how visible is the charge?—

Cause — do they believe in it?—

Community — would they lose people?—

Contracts — did they commit to a term?—

Your shape

Total score

—

Weakest lever

—

Your stickiness shape

—

Disclaimer: Results are estimates provided for informational purposes only. They do not guarantee revenue, profit or growth and do not constitute financial, investment or legal advice. Results depend on assumptions and available inputs, and you remain responsible for your business decisions.

The eight levers

Churn feels like something that happens to a business. It is really eight decisions that were either made or never got made — and the ones scoring zero are usually the cheapest to move, because there is no existing investment to protect.

Consumption & Collateral

Do they actually use the thing? And do you hold something of theirs — data, history, assets — that they would lose by leaving?

Cost of switching

How much work is it to move away? Migration effort, retraining and re-setup all buy you time you did not have to earn.

Choice

If there are ten identical alternatives, price becomes the only lever. Being genuinely hard to replace is a retention strategy.

Control of money flow

A charge nobody sees is a charge nobody cancels. Invoices that land on a desk every month invite a decision.

Cause & Community

People stay for things they believe in and people they would miss. Both are slow to build and very hard for a competitor to copy.

Contracts

The bluntest lever, and the one most owners reach for first. It works, but it never fixes the reason someone wanted to leave.